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The
network went live a few days ago with three
programming pods. In addition to music coverage
on their flagship series, Not Mainstream
Typical Videos, the network will feature
two additional pods of programming: Culture
Captured and Investigate This!
The
network positions itself as an independent
Internet television channel made by the
fans and for the fans. The network notes
that consumers all across America and around
the world are supporting independent music
as never before and they want cutting-edge
cultural content. The network will aim to
show the underground and unexplored aspects
of the music industry and delivering to
them the issues, stories and trends that
interest them.
NotMTV.tv
also hosts an independent music video vault
where indie bands are able to submit videos
the network will stream and make available
to members for download in four different
formats (Windows media, QuickTime, iPod
video and PSP video). Membership is free.
One
of the founders talent producer Terry Merrill
stated, "An emerging and enduring multimedia
challenge is to conceive, design and produce
Internet television projects for niche
audiences and diverse consumers. NotMTV.tv
is one extraordinary example of an emerging
trend: Talented teams of independent producers
changing the face of entertainment as we
know it.
"This
network will deliver new music and culture
content for an Internet generation telling
network executives loud and clear they prefer
the content of wherethehellismatt.com and
YouTube than rehashed reality shows and
by-the-book sitcoms."
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