|
For
the uninitiated DVB-H
technology enables the TV service to be
broadcast to one's mobile device. The parties
state that DVB-H provides a superior end-user
experience in the mobile environment with
excellent picture and reduced battery consumption.
Up to 50 TV channels can be delivered with
low cost, over one network. With extensive
pilots of broadcast mobile TV currently
taking place across the globe, involving
leading broadcasters, mobile operators,
broadcast network operators and handset
manufacturers, the market for commercial
broadcast services is expected to grow throughout
this year.
According
to market research firm Informa, the mobile
TV market is poised to grow exponentially
- by 2010, there are anticipated to be over
50 million DVB-H enabled mobile devices
sold globally. The deployment of mobile
TV services will offer new business opportunities
for companies across the value chain - including
content and broadcast companies, mobile
service providers, infrastructure and handset
manufacturers and technology providers --
and the availability of interoperable DVB-H
enabled devices and services is a key factor
in further opening up the market.
Among
the many digital technologies available
to deliver mobile TV services, Motorola
and Nokia both view DVB-H as an effective
technology for deploying broadcast mobile
TV. DVB-H technology offers high service
level quality, low battery consumption and
offers the end-user the ability to simultaneously
receive broadcasts while using other mobile
services such as telephony and internet
access on their device.
Motorola
director of broadcast technologies Rob Bero
says, "Operators around the world are
evaluating broadcast mobile TV as a compelling
new service to offer their subscribers -
and interoperability will play a key role
in bringing these services to market faster.
"As a vocal leader in open standards,
including DVB-H, we’re pleased to be
working with Nokia to deliver interoperable
handset and network solutions that will
help enable operators to offer the ultimate
mobile TV experience for consumers."
Nokia
director, multimedia experiences Harri Männistö
says, "Commercial mobile TV services
are on the verge of launching in several
markets across the world. In order for mobile
TV to be a true success, we need interoperable
mobile devices and systems which deliver
the best experience for consumers and enable
enjoyable, live broadcast TV when and where
it suits them, redefining prime times and
television program content. Nokia is happy
to see that open DVB-H technology has and
will have widespread support across the
industry players, including Motorola and
Nokia, in bringing mobile TV to market".
In
parallel to supporting mobile operators
launching mobile TV services based on existing
technologies in their networks, Motorola
and Nokia are both active in ongoing standardization
and technology development to optimize the
broadcast mobile TV experience. The companies
will work on interoperability efforts using
the open DVB-IPDC standard while continuing
to participate in industry-wide interoperability
efforts within the related standardization
bodies.
|
