Indiantelevision.com Team

(16 September 2006 6:00 pm)

MUMBAI: In an effort to get Indian viewers more involved with its programming on terrorism the National Geographic Channel (NGC) has creating a unique microsite to increase interactivity with the viewers, encourage them to come forward with their views and get in depth information on the series Nat Geo Investigates: Terrorism. The series is airing till 22 September 2006 at 10 pm.

The micro-site is called Wall against Terror. It includes a special forum called ‘India’s Voice’. This is a blog where viewers can share their ideas and thoughts about the issue of terrorism.

The microsite also includes sections like ‘What’s Your Slogan?’, ‘Do Your Bit’ and ‘Send A Postcard’. 'What’s Your Slogan' invite’s viewers to post their slogan against terror, while 'Do Your Bit' looks at giving tips to citizens on how to deal with terrorism in day-to-day life. Through 'Send A Postcard', one can inform his or her friends about the series and the campaign against terrorism.

Besides the above, the Nat Geo Investigates micro-site provides in depth information on the series and interesting factoids on some of the deadliest terror attacks in recent times.

NGC India VP -marketing, Rajesh Sheshadri, said, “With a strong message like 'India, Fight Back', we are promoting this series not only on-air but also through radio, internet and various innovative on-ground activities. This series is a landmark event not only for us, but all our viewers and partners as it touches a topic which is pertinent to all. With only few days into the activity, we are getting tremendous response to the series and to our blog India’s Voice. It shows that people are now ready to be involved in the fight against terrorism, by being more alert and aware”.

The micro-site, ‘Wall Against Terror’ can be accessed through the National Geographic Channel’s website www.nationalgeographic.co.in or directly www.designmechanics.in/natgeo/

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