| MUMBAI:
In a bid to woo its viewers, NDTV announced the launch of viewers' choice news
bulletin, My News. The content of the news bulletin will be decided
by the viewers of both the channels, NDTV India and NDTV 24X7. All that they have
to do is simply vote for what they want to see through SMS. My News will
debut on 18 September 2006 at 6.00 pm on NDTV India, and followed by 6.30 pm on
NDTV 24X7.  Announcing
the launch, NDTV 24X7 managing editor Sonia Singh said, “This is yet another
first by NDTV. We are known for our innovative programming, and for connecting
with our viewers. With My News, we turn our viewers into News Editors once a day.
We're very excited about this new initiative, and we think it really reflects
our commitment to showing what affects our viewers.”
Every day, NDTV will offer
viewers a news menu on both NDTV 24X7 and NDTV India. This menu will list the
top 20 stories of the day. Viewers will then have to select stories, type SMS:
MY, followed by the story number to 6388. The top 10 stories selected by
the viewers' will be shown in the half-hour news bulletin everyday. | 
