Indigo Kids was born out of a vision to offer internationally researched programs and events designed to nurture each area of a child's total development. The organisation holds events, workshops and programmes for children across India and aims to introduce activities for kids away from the academic curriculum.

The initiative was started by three mothers-Pinky Daga, Ekta Shah, and Sheetal Savani. The idea emerged from what is called the Indigo phenomenon that has been recognized as one of the most exciting changes in human nature ever documented in society. The Indigo label describes the energy pattern of human behavior, which exists in over 95 per cent of the children born in the last 10 years. A phenomena occurring globally, children Indigo's are easy to recognize by their unusually large, clear eyes, extremely bright, precocious children with an amazing memory and a strong desire to live instinctively. These children are sensitive, gifted souls with an evolved consciousness, adds the release.

Pinky Daga brings to Indigo Kids a depth of media, marketing, and entertainment industry experience from her years as a magazine journalist in Boston, New York, and London. A graduate of early childhood education from CMYT, New York Ekta Shah provides an integral understanding of the development of a child's psyche with her experience. Whereas, Sheetal Savani brings to the team, business expertise and accounting skills gained from pursuing a CA degree, adds the release.