Indiantelevision.com Team

(13 September 2006 6:00 pm)

MUMBAI: Mobile firm Nokia and Warner Bros. Digital Distribution have announced an agreement.

Content based on Warner brands will be made available for consumer downloads through the Nokia Content Discoverer client. This feature is embedded in millions of Nokia devices currently available in markets around the globe.

The multi-country agreement will create a dedicated Warner Bros. mobile content 'storefront' available to consumers through the device-resident Nokia Content Discoverer client, part of Nokia’s complete mobile content ecosystem. Compatible with leading Nokia handsets based on S60 and Series 40, Nokia Content Discoverer is embedded as an on-device portal in more than 20 Nokia handset models, comprising millions of devices currently in the marketplace through leading mobile operators and retail outlets worldwide.

At service launch, mobile subscribers in select European and Asian countries will be able to explore the dedicated Warner Bros. Entertainment channel and discover images, tones, games and video clips. The consumer offer brings together premium and promotional content from Looney Tunes, Hanna-Barbera, DC Comics and the films Superman Returns, Charlie and the Chocolate Factory, V for Vendetta, Dukes of Hazzard and Batman Begins.

Nokia’s global developer programme Forum Nokia director, business development and channels Brad Brockhaug, says "This agreement represents a key addition to our Nokia Content Discoverer program, providing Nokia customers with a convenient and familiar place to shop for the world’s most popular entertainment content.

"Nokia Content Discoverer is part of a content ecosystem designed to improve access to mobile content downloads for millions of subscribers. These consumers now will be able to personalize their mobile devices with their favorite Warner Bros. content."

Nokia Content Discoverer facilitates easy access to downloadable content by mobile subscribers through a collection of shopping mall "stores" run by branded content providers, leading content aggregators and mobile service providers. Operators are able to build their own branded mobile shopping mall, with better positioning of content and the presence of the operator's brand on the device, generating higher adoption. Consumers’ experience of content shopping is greatly enhanced through Nokia Content Discoverer’s advanced on-device caching of content catalog metadata which allows free browsing of the content stores in the mobile mall, as well as automatic content updates, integrated preview/prelisten and proficient content installation capabilities.

Nokia Content Discoverer is currently embedded in select S60 and Series 40 devices available in the global marketplace, including the Nseries multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries devices for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and Nokia 3250 handsets currently available in mainland China and on Nokia 6131 devices in China and other Asia-Pacific markets. Nokia Content Discoverer is expected to be in the hands of over 20 million consumers worldwide by the end of the year.