Indiantelevision.com Team

(13 September 2006 6:00 pm)

MUMBAI: UK broadcaster Sky Sports will boost its coverage of the Uefa Champions League with content available across five different services. The event kicked off yesterday 12 September.

As well as live coverage across two Sky Sports channels, for the first time; Sky digital viewers can access new interactive options, Sky Sports HD will offer live high definition games, matches will be streamed at skysports.com, and mobile users can see post-match highlights.

The new ways of watching the new Uefa Champions League are:

· High Definition– Matches will be aired in high definition. Sky HD claims to offer even clearer, more vibrant pictures to viewers with an HD-ready TV and Sky HD box and subscription.

Interactive - Sky digital viewers can, for the first time, keep up to date with a new goal alerts service as well as choosing from 14 different matches this week. Viewers select their game, or switch between games, by pressing the red button on their remote handset to launch Sky Sports Active and using a simple on-screen menu.

Online– Starting with the first Group Stage games on matches will be streamed live through skysports.com. As an introductory offer, users can access any of the 14 games offered live by Sky Sports on a PPV basis for £3 (€4.50) per match.

Mobile - Sky Sports will offer in-game goal clips from all games to mobile phones. Users should check their mobile operator for details.

The latest update to the interactive service for UEFA Champions League – a service launched three seasons ago – is the ‘Goal Alert’ facility which brings updates on goals as they are scored. A new ‘Quad Split’ option is also available for the first time, allowing viewers to watch four matches on the same screen on Wednesday evenings.

Sky Sports Networked Media director Piers Croton, said, "Three years ago Sky Sports introduced multi-match choice options to British TV through Sky digital and our live interactive service. Now we’ve extended the proposition so that our customers can keep right up to date and follow the UEFA Champions League just about wherever they are. ”