MUMBAI: CNN International has been made available for the first time as a live stream 24 hours a day to Hong Kong mobile phone users. Tapping strategic partner PCCW’s new service “now on mobile”, subscribers can access CNN’s breaking news as it happens directly on their phones or other handheld devices.

Turner International Asia Pacific VP wireless development Ringo Chan says, “This exciting extension of our partnership with PCCW represents the latest Turner initiative to roll out innovative wireless services in Asia Pacific. We continue to pioneer interactive products across the region and this launch further cements Turner Broadcasting’s corporate alliance with PCCW, one that now encompasses mobile and IPTV services".

In addition to the live CNN stream, four hours of Cartoon Network’s original programming block will be looped to provide service 24 hours a day via “now on mobile” to PCCW mobile subscribers. CNN International’s live stream made an inaugural launch in Asia in July through a deal with Korea’s largest telecommunication company SK Telecom, while other Asian markets are to be targeted in the coming months.

CNN Mobile is CNN International’s service for mobile devices. Launched in 1999, it was the first mobile telephone news and information service available globally with targeted regional content. The service delivers CNN news content to mobile phones in a wide of formats.