| mobile2win
worked previously with FremantleMedia on Indian Idol, the local Indian version
of the Idols format, and was responsible for creating a distinct mobile platform
with distribution of all the latest and regularly updated content week after week
across operators in India. mobile2win conceptualized and created the entire content
for Indian Idol, including wall papers, animation, true tones, polytones, videos,
colour logos, themes and an Indian Idol mobile game, adds the release. mobile2win
India country head Rajiv Hiranandani says, "The Idols format has always been
tremendously popular the world over and the show's interactivity gives viewers
and even greater chance to participate in their favourite programme. Indian Idol
was a huge success and winning the contract for Philippine Idol is indeed a great
milestone for the company and mobile2win will strive to provide the best in terms
of backend infrastructure." FremantleMedia's
VP licensing and interactive Asia Pacific Jon Penn said, "We chose mobile2win
as they have done a fantastic job over several years for the voting and interactivity
on Indian Idol. Their approach is systematic and professional and we know they
will do a great job for us in the Philippines, one of the most "interactive"
markets in the world."
Based on the international award-winning Idols
format the Philippine Idol judges include the famous trio, Ryan Cayabyab, Pilita
Corrales and Francis Magalona, and the show promises a positive blend of humour,
drama, action and suspense. | 
