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New analysis from global growth consulting
company Frost & Sullivan, Asia Pacific
Satellite DTH Market reveals that the
total pay-TV market -- covering nine Asia-Pacific
countries -- was worth $19.24 billion in
2005, and is forecasted to reach $45.20
billion in 2012. Satellite DTH services
alone will account for approximately 46.3
per cent, or $20.91 billion, of the total
pay-TV revenues in 2012.
Frost
& Sullivan research analyst James Lye
says, "The reality of the next decade
for DTH service providers is convergence.
To create new revenue streams, providers
need to shift beyond individual technology
and service platforms towards an MSO model,
reaching consumers through any efficient
medium."
Consumers
are increasingly looking to a single provider
for integrated solutions -- offering voice,
data and video services. The Asia-Pac region
offers unique opportunities as newly emergent
communities demand telecommunication services
in vast unwired areas. By using video content
as the flagship offering, DTH providers
can gain a strong position in the market
and uncover ways of tapping into the lucrative
voice and data demand.
A
DTH provider needs to achieve economies
of scale, resulting in lower operating costs,
breaking key price barriers for consumer
adoption, as well as granting easy access
to premium content. However, establishing
a region-wide service can be hindered by
stringent regulations prevalent in many
Asia-Pac countries.
"The
lack of local language content often limits
the potential customer base. Premium content
will drive initial growth, but content relevant
to the local or regional scene will sustain
interest and customer loyalty" adds
Lye.
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