(7 October 2006 6:00 pm)

MUMBAI: With the champiopns trophy in cricket kicking off today Spice Telecom a cellular operator in Punjab has plans to offer value added services for cricket fans.

Spice subscribers can keep themselves updated with the latest match scores and updates through IVR, SMS and USSD packs and also choose from a host of action packed cricket games available on Spice GPRS. Furthermore, Spice subscribers can listen to cricket maestro Ravi Shastri’s and Tony Greig’s expert comments on each game during the entire tournament.

Spice Telecom, Punjab assistant VP - marketing, Mukul Khanna says, “Spice has always made efforts to understand the needs and requirements of its subscribers and offer them the best value added services. With the series commencing shortly, Cricket fever is at its peak and considering the popularity of the game we decided to provide our subscribers an opportunity to play, stay updated and access a host of exciting cricket based trivia on their favorite teams.”

Cricket trivia on SMS, IVR, USSD & GPRS platforms : On Spice cricket buffs can keep themselves updated on the latest cricket scores by subscribing to the tournament pack, which is available on SMS, IVR, and USSD by simply dialing 5550 (for IVR) or *555*3# (for SMS /USSD).

SMS Pack - Customers who subscribe to SMS pack would get SMS alerts every 15 minutes or each time a wicket falls during the duration of the match.

IVR Pack - Customers subscribing to the IVR pack can listen to Live score updates any number of times during the entire series for FREE, by simply dialing 5550 (Toll Free).

USSD Pack - Customers subscribing to the USSD Pack can access cricket content by dialing *555*5# for free during the entire series.

GPRS - Subscribers can access live score board, match schedules and recent match details through GPRS by going to Spice WAP Portal >> Cricket Fever.

Furthermore Spice subscribers can download various cricket games like Kapil’
s Challenge, 50 s n 100s, Cricket 05-Skava, Cricket Fever and lots of Wallpapers and a host of Cricket Trivia.

Expert comments from Ravi Shastri and Tony Greg: By dialing 555 subscribers can access live Cricket Scores, expert comments and match updates by Tony Greig and Ravi Shastri (on all match days), match schedules, team rankings, player rankings and cricket logos. All calls to 555 will be charged at a nominal rate of Rs.6 per minute.

Alternatively Spice subscribers can also catch all the Live action by simply dialing *555*5# (for USSD) or by sending <Cric> to 555 (for SMS) to receive live updates and scores on their phones. Charges applicable would be Rs.3/- per request on USSD and SMS platforms.