Indiantelevision.com's Digital Edge: AXN to roll out The Amazing Race Asia online race

Indiantelevision.com's Digital Edge

AXN to roll out The Amazing Race Asia online race

Indiantelevision.com Team

(31October 2006 7:43 pm)

MUMBAI: AXN is rolling out The Amazing Race Asia Online Race, an interactive online competition that gives viewers a chance to taste the action of the race. Contestants will have to decipher clues and execute challenges in the race to the grand prize, just like teams in The Amazing Race Asia.

The Amazing Race Asia Online Race is launched to further connect with viewers of The Amazing Race Asia, slated for broadcast on 9 November 2006. The online race is a manifestation of AXN's commitment to deliver a 3600 entertainment experience for its viewers.

Contestants will have to search for clues and weave their way through a web of challenges, including tasks like assuming the role of an Amazing Race cameraman chasing contestants through the cities, a memory game and more.

The Amazing Race Asia Online Race is played in teams of two and the goal is to race from checkpoint to checkpoint online. Each team will have to complete a special task in order to get the clues to the next checkpoint. A tutorial of the race can be found at http://amazing-race-asia.axn asia.com/promotions/ online-race/index.html.

Registration for The Amazing Race Asia Online Race is open and registration would close on 5 November 2006. The race will run in two legs. The first leg will be held from 6 November 7 pm to 9 November 7 pm. Participants have to navigate and complete all the checkpoints in the specified sequence within this period to qualify for the next leg of the race.

The second leg will be held on 11 November, where all eligible participants have to log in from 12 pm onwards in the final race to the finishing line where the grand prize of USD$2,000 awaits the winner. Results will be announced on 13 November 2006.