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MUMBAI: In a ceremony at Intercontinental The Grand, Mumbai
Priyanka Shah of Pune was declared as the winner of the Levi's
Diva Quest.
This was a hunt to find an anchor for Zoom.
The show was judged by a panel of style icons including ace
photographer Subi Samuel, makeover specialist and choreographer
Achla Sachdev, celebrity tarot-card reader and television
host Sunita Menon, ad-film maker Prahlad Kakar, TV host Mini
Mathur and fashion designer Rocky S,
Shah will be the new face of Zoom. She has won herself a
1-year contract to host shows on the channel. Dimple Anand
from Delhi and Malvika Rane from Mumbai were chosen as the
first and 2nd runner-up respectively. Parmita Katkar from
Mumbai won the title of 'The Worldspace Miss Talented'.
Diana Hayden and Zoom anchor Siddharth Kannan anchored the
event whuch had performances by Anuradha Pal, Anaida, international
artists Nic and Nicole as well as a dance performance by Yana
Gupta. The contestants walked down the ramp showcasing the
D'damas Vivaha collection and special costumes designed by
Neeta Lulla after facing the judges with two rounds - '2 min
of Fame' - where the beauties exhibited their talent by doing
a filler act to get the loudest applause followed by a rapid
Q&A round with the judges.
Attendees at the event included former-Miss India World Sindhura
Gadde, the 'celebrity' choreographer Hanif Hillal, television
actress Kanchi Kaul, choreographer Imam Siddiqui, Nicolo Morea,
Rohit Verma, Sherrin Cheroke from the Band of Boys and Page
3 socialite Kishin Mulchandani.
Levi's Diva Quest has been a seven episode series
which has been airing on Zoom every Saturday and Sunday at
9 pmsince 21 October, 2006. The show is hosted by ramp model
and an anchor of Zoom Aparna Kumar. The final episode will
be a one-hour special and will air on Zoom on 11 November,
2006 at 9 pm.
Zoom business head MK Anand said, "Zoom has set highest
standards in packaging and presentations on Indian Television
ever since its launch where anchors have been an integral
part of this. We are now poised to get into the next stage
of our life cycle and there are host of new initiatives both
in terms of content and marketing that is slated to launch
in October-November this year. Diva Quest is a stepping stone
in that direction that we have taken. The launch of Levi's
Diva collection couldn't have been timed better. We are extremely
happy to have them as our associates in this endeavor."
The Presenting Sponsor for the event is Levi's Diva Jeans
while the Associate Sponsors are D'Damas Vivaah Diamond Jewellery,
WorldSpace Radio, Lenovo, Samsung D 900, InterContinental
The Grand, Mcdowell Signature & Planet M, and telecom
partner for the event is BPL Mobile.
Also Read
Zoom
to launch 'Levis Diva Quest' on 21 October
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