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MUMBAI: The Bangladesh Cricket Board (BCB) has issued a tender
to sell marketing rights including those for television and
the Internet for six years until 2012.
ESPN Star Sports (ESS) is the incumbent. Its rights had expired
last year. Speaking to indiantelevision.com this afternoon
ESS India MD R.C. Venkateish says that the channel is certainly
interested in renewing the rights.
The tender is expected to fetch about $40 million adds a Reuters
report. Bangladesh is expected to play around 40 tests and over
100 one-day internationals during this period. |
