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PCCW MD television and content Dominic Leung
says, "ICTV has provided the quality
and scalability that have enabled us to
offer the most powerful interactive television
platform in the world. ICTV has provided
the quality and scalability that have enabled
us to offer the most powerful interactive
television platform in the world.
"The
Movie Trailer Channel is the first example
of how ActiveVideo Distribution Network
will enable our subscribers to find and
control an entirely new series of television
channels of high-quality video with interactivity
and
information that specifically meets their
individual preferences."
ICTV
president and CEO Jeff Miller says, "Over
the past two years, PCCW has established
now TV as a world leader in the deployment
of IPTV. We believe that the ability of
ActiveVideo to bring standards-based, Web-driven
programming and Internet-style advertising
to the television will be a significant
factor in helping operators like PCCW to
dynamically
expand the scope of their offerings and
capture new subscriber and advertising revenue."
One of the world's largest and most advanced
IPTV deployments, now TV enables subscribers
to choose their preferred programmes from
more than 110 channels. The service provides
15 channels at no charge, and allows
subscribers to select others using an "a
la carte" pricing system.
Capitalising on the ability to deliver Web
programming as MPEG video to any digital
set-top box, the ICTV ActiveVideo platform
is entirely standards-based, requiring no
custom integration or proprietary development.
Live and VOD programming can be blended
seamlessly with content that is created
and modified quickly using standard Web
tools and
talent, and distributed via standard Web
infrastructure.
The
ActiveVideo platform utilises existing on-demand
infrastructure, delivering all programming
from the headend as MPEG video while using
the on-demand return path to receive user
input to control the programming and provide
interactivity. This approach requires little
set top resources and integrates with and
extends existing set-top based interactive
approaches.
With ActiveVideo Channels, network operators
and programmers can enhance the value of
existing channels by allowing viewers to
take active control of what they see and
when they see it. As an example, through
simple clicks on their remote controls,
television viewers can select an ActiveVideo
Channel from the standard programme guide
and enter a broadband experience that includes
multiple video windows, navigational elements,
channel branding, banner advertisements,
and links to different video segments and
images.
Screens
can be manipulated to reflect personal viewing
interests and purchasing preferences. Clicking
on advertisements within the ActiveVideo
experience enables interaction with sponsor
messages, including "telescoping"
to let consumers request more information,
watch a demonstration or make a purchase.
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