| MUMBAI:
The southern media emperor Kalanithi Maran has finally made its official entry
into the private radio FM operations under the second phase by unveiling the brand
name and the frequency.
The FM radio operations managed through its subsidiaries
Kal Radio Ltd and South Asia FM Ltd will run stations under the brand name 'S
FM'.
Starting 6 November,
the company will launch three more FM stations on 93.5 MHz FM in Bangalore, Hyderabad
and Jaipur.
Sun will be the fifth player in Bangalore and competing for
mindspace with players like Radio City, Radio Mirchi, Radio One and Big 92.7 FM.
In Hyderabad too, Sun will be battling out with the existing
players -- Radio Mirchi, Radio City and Big 92.7FM. While, in
Jaipur, Sun will be sharing the space with Radio City, Radio
Mirchi, Radio Tadka and MY FM.
With this, the total
FM Stations of Sun TV group operational goes to seven as it already operates FM
stations in Chennai, Coimbatore, Tirunelveli and Visakhapatnam.
Works
of another 38 FM Stations are in progress as it has retained 45 FM Radio stations
across India out of 68 FM stations successfully bid.Maran will operate 46 stations
across the country through Sun TV Ltd's two subsidiaries, Kal Radio and South
Asia FM. Sun TV owns 89 per cent in Kal Radio and 94.91 per cent in South Asia
FM. Maran holds 10.5 per cent in Kal Radio and 5.1 per cent in South Asia FM. | 
