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MUMBAI: Nielsen Media Research and US media conglomerate
News Corp have announced an eight-year agreement under which
Nielsen will provide audience measurement services for 49
News Corp. television entities.
The pact consolidates more than 150 individual agreements
between the companies. Financial terms were not disclosed.ovie
channels.
News Corp executive VP corporate affairs Gary Ginsberg says,
“This agreement, which was more than a year in the making,
affords us much greater efficiencies and simplicity in our relationship
with Nielsen. We are very pleased to put our differences with
Nielsen behind us and to usher in a new era of constructive
and even deeper relations between our two companies.
“Nielsen’s willingness to take concrete and ongoing
steps to ensure that its measurement systems accurately count
all viewers was critical to achieving this deal.”
Nielsen Media Research senior VP business strategy Dave Thomas
says, “In an era of digital television and multiple delivery
platforms, we believe it makes sense for our clients to take
an integrated approach for audience measurement.
“News Corp. has long been a valued Nielsen client and
we have worked tirelessly for months to craft a landmark agreement
ensuring that Nielsen will continue to provide News Corp.
with the highest quality measurement services for their many
television platforms.”
News Corp entities and affiliates covered under the agreement
include Fox, Fox News Channel, FX, Speed, National Geographic
Channel, Fox Soccer Channel, Fox Sports Net, Fox Sports en
Espanol, DirecTV, Twentieth Television and Twentieth Century
Fox Film Corporation.
Nielsen Media Research also will provide News Corp with local
television audience estimates for 35 Fox-owned local television
stations, including Local People Meter (LPM) service for Fox
television stations in markets measured by LPMs.
As part of the agreement, Nielsen is investing approximately
$50 million in programs designed to enhance the response rates
of participants in its samples, with special emphasis on younger
demographics and communities of color.
Nielsen adds that it will continue its successful community
outreach programs that include a variety of initiatives that
promote broader awareness of the company and its role in the
television industry.
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