(17 June 2006 10:25 pm)

MUMBAI: Digital Entertainment Services (Digeserv) in the US has announced that it will provide the complete suite of services necessary for the motion picture industry to move cost effectively and expeditiously from analogue to digital film and advertising delivery.

Unlike many previous companies in the industry, Digeserv says that its diversified management team has performed film and advertising delivery in the entertainment industry for over 30 years. The firm says that it is committed to all industry participants to offer integrated, modular and complete services that expedite delivery and optimize cost and quality in the transition to digital. The firm adds that it is industry and participant neutral and is able to provide interfaces so any industry participant can benefit from its capabilities:

Digital Network Services - Digeserv says that itsnetwork services will be open to each participant in the motion picture industry so any digital delivery companies, exhibitors and studios can move their content securely to ensure the digital delivery of films, pre-show and alternative content on a more cost effective basis. The digital network services will offer 24x7 service delivery with standardised protocols, thereby making access uniform throughout the industry.

Digital Equipment Services - These the company says will accommodate any manufacturer's equipment with the objective of increasing throughput while lowering cost and facilitating standards that permit DCI compliance throughout the industry. Each equipment package will accommodate both advertising as well as other digital content delivery.

Funding Platform - The company says that it will make available to the industry a financial platform that permits the cost effective funding of exhibitor equipment that meets its compliance standards. In addition, the platform will monitor and settle all commercial trade transactions electronically between all parties in the distribution chain, whether they be digital delivery companies, studios, exhibitors, manufacturers or other vendors. The financial platform will allow all parties to minimize their working capital requirements with certainty of payment in settling all trade transactions.

Alternative Content - The company adds that it has been approached by numerous content providers that would like to utilise the Digiserv open network services for offering new venues not currently available to the motion picture industry.

The firm will provide a demonstration of its digital entertainment services and capabilities early next year in the US. After its demonstration, the firm will consult with all parties in the industry to exhibit how each participant can benefit by implementing a lower cost solution using proven technology and delivery partners.