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i-Pop
has been appointed to develop and manage
an interactive, user-friendly mobile Wap
site that will further bridge AXN's on-air
offerings with its viewers. The mobile platform
will immerse viewers through value-added
interactivity of their award-winning series
and original productions, allowing them
to have a seamless, well-rounded, enriching
entertainment experience that complements
their TV viewing.
i-Ppop
says that it will play a key role in facilitating
the network's tri-media approach of on-air,
online and mobile platforms in promoting
the key properties of AXN. The SMS entry
mechanism enables content downloads and
on-air contests to be accessed via the ease
of a mobile phone. The aim is to optimise
viewer participation and create greater
synergies in the branding prowess of AXN
as well as its advertisers, through integrated
campaigns that will enhance viewer experience.
Jointly working with telecommunication and
cable operators in the various regions -
Starhub (Singapore), Astro (Malaysia), Smart
(Philippines) and other major operators
in Hong Kong, i-Pop spearheaded the Phase
One launch of AXN Mobile that will allow
viewers to download funky ringtones and
wallpapers at AXN mobile storefront.
Fans
of the The Amazing Race Asia can
also subscribe to a video streaming service
for interviews and clips from the latest
episodes. Viewers can also expect MMS content,
mobile gaming and other services to be made
available in more countries in the coming
months.
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