Indiantelevision.com's Digital Edge: Hungama mobile launches the 'Don' game, on a multiplayer gaming environment

Indiantelevision.com's Digital Edge

Hungama mobile launches the 'Don' game, on a multiplayer gaming environment

Indiantelevision.com Team

(27 October 2006 10:00 pm)

MUMBAI: Hungama Mobile and Excel Entertainment, the producers of Don, have launched two mobile games on the movie and is said to be the first ever multiplayer online game for any bollywood movie on www.gaminghungama.com .

The graphics of the game have been done at the same level as the quality of special effects in the movie to give it a contemporary look and the action sequences are just as slick as the movie itself.

The game created by Hungama Mobile, was unveiled by Shah Rukh Khan in Mumbai, along with the film's producer Ritesh Sidhwani and the director Farhan Akhtar.

Speaking at the launch, Shah Rukh said, "Not only is it a treat for the game lover's but also a great way to merchandise.This is just an initial step for this kind of a market and i'm sure it will grow tremendously in the time to come"

Hungama Mobile MD and CEO Neeraj Roy said, "Our creative and gaming team visited Kuala Lumpur for the making of the movie to understand the flow of the movie and decide on game play. They came back and worked on the concept and created a storyboard and later the virtual game."

The Mobile game is available in two versions - one is the race and chase game on the streets of Kuala Lumpur, with the back drop of the Petronas Towers and the other is the role-playing game. The race and chase, gives the player a chance to outfox the Don and capture him. In the other, the player has to help Shah Rukh find the secret disc, which he desperately seeks to prove that he is not the Don, but a victim of a serious case of mistaken identity.

"The Hungama creative team watched the movie rushes including car crashes in Kuala Lumpur, sky diving and some of the fight sequences and have incorporated all those hair-raising stunts in the game," said movie director Farhan Akhtar.

The game is available on mobile and online as a multiplayer game. All operators in India including Hutch, Airtel, Reliance, Tata, Idea and others will provide the Don game. Besides, it will also be available across the Hungama mobile distribution network with over 50 carriers in 20 countries.