| MUMBAI:
Music Broadcast Private Ltd promoted Radio City has adopted to a common frequency
91.1, which becomes effective from tomorrow (27 October). Among all the stations
that Music Broadcast operates, it is only Radio City Jaipur that has been broadcasting
on the 91.1 frequency since its launch. Besides Jaipur, Radio City operates in
Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Lucknow.
Radio City, which launched
its radio operations on different frequency in Mumbai 91 FM, Delhi 91 FM, Hyderabad
106.4 FM, Bangalore 91 FM, Lucknow 104.8 FM and Chennai 105.8 FM, will all shift
on 91.1 FM, according to a press statement.
With its shift of frequency,
Radio City will be unveiling some new shows, interviews, contests and prizes.
As part of the big activation
idea, Radio City 91.1 FM has planned a host of on-air and on-ground activities
at happening malls across the city like Landmark and Lifestyle, across multiplexes
like PVR and several hip hangouts.
Radio City will launch Get lucky contest
from 27 October up till 29 October. The contest will see five lucky listeners
winning a Philips DVD every day across all stations and 1 lucky listener will
walk away with a Philips Home Theatre. The contest gala will continue through
the week with listeners winning goodies in all shows. According to Radio City
marketing head Rana Barua, "Even as we change our frequency to 91.1 FM, we
will have a better offering for our listeners with more stars, more innovative
shows more music, and more prizes. We will continue to redefine the programming
limits in order to sustain our musical expertise and our leadership position."
| 
