| MUMBAI:
It's action stations at Star India's second Hindi entertainment channel this festive
season as it aims for the still far on the horizon number two spot in the GEC
space (behind Star Plus). Monday saw the launch of the weekly 'dramedy' Kadvee
Khattee Meethi, which, according to Star India senior creative director Shailja
Kejriwal, is a humorous look at the relationship between mothers-in-law and daughters-in-law
and is an interesting cross between a comedy and a soap. This show will play out
at 8 pm on Mondays.
Right now though (and running through till December), the maximum
focus for Star One is on Nach Baliye 2, which is the channel
driver. "Already on the week of launch, Star One's channel
share rose to 3.06 per cent. So we expect Nach Baliye 2 to drive
Star One for the next three months. We have also launched two
new shows - Saathi Re (Tue-Thu, 8:30 pm) and Betiyaan apni yaa…Paraaya
Dhan (Tue-Thu, 9:00 pm), Kejriwal offers.
"Another show coming
for a second season is "Ssshhhh…Phir Koi Hai", a show which promises
lots of excitement using the horror genre," avers Kejriwal.
Though
the thrust is currently on Nach Baliye, we will be deciding on the next big initiative
in the next few weeks," she adds. And staying with the humour quotient
the channel has become associated with, most of the existing shows like Naya Office
Office, Laughter Champions, Kadvee Khatti Meethe will continue to provide the
"comedy" touch to Star One. | 
