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MUMBAI: Cartoon Network Enterprises (CNE), the global
licensing and merchandising division of the Network
has announced the launch of consumer products featuring
the Galli Galli Sim Sim characters including
Elmo, Biscuit Badshah, Bharat, Ernie across four categories.
In their efforts to extend the magic of the series,
Turner International wants to give children a chance
to touch, feel and own the characters outside of their
TV sets.
The first phase of the Galli Galli Sim Sim merchandising
programme will commence with the launch of an entire
range of apparel, publishing, plush and home furnishing
for which CNE has partnered with Liliput, Euro Kids,
Scholastic, Mattel and Portico.
Cartoon Network Enterprises - India and South Asia
director Jiggy George said, "The objective of Cartoon
Network Enterprises is to mirror the success of the
channel off-air. The fabulous response received for
the revolutionary pre-school series Galli Galli Sim
Sim along with the instant popularity being enjoyed
by the show's Muppets are reasons enough for us to offer
kids' merchandise centered around these new stars of
kids' programming."
"We are bullish about the Indian market and endeavour
to consistently expand our products portfolio by constantly
adding newer characters, brands, categories and retail
partners."
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