(17 June 2006 10:25 pm)

MUMBAI: Mipcom 2006 has announced the winners of the Mobile TV Screening & Awards 2006. The international trophies were awarded yesterday evening at the 22 edition of Mipcom, Cannes.

The winning titles were chosen by an international grand jury from a total of 23 nominated projects.

Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the Mobile Screenings & Awards 2006 brought in a record number of 290 entries from 34 countries, a 30 per cent increase in submissions from 2005.

The grand jury included the following members : Kurt Sillén, head of grand jury and VP, Ericsson Mobility World, Ericsson AB (Sweden), Jean-Charles Fitoussi, Film-maker (France), Nicoletta Iacobacci, Head of Interactive TV, EBU / UER TV Department (Switzerland), Russell Kagan, Managing Director, International Program Consultants Inc. (USA) and Mun Yeon Kim, CEO of Joongang Broadcasting Co. (Korea).

In addition to the grand jury awards, a grand prize for best innovation in mobile content was awarded by Orange.

Reed Midem's Television Division, director Paul Johnson comments, "Mobile TV represents a growing opportunity for the audiovisual content industry. By creating and hosting the Mobile TV Awards at Mipcom we aim to play an active role in promoting the development of made-for-mobile content and facilitating commercial transactions on a global level for both TV and film."

The 6 winners of the Mipcom Mobile TV Awards '06 are:

Best Original Made-for-Mobile Film or Video Content Jokes, Green Paddy Animation Studio (Taiwan)

Best repurposed Content From Existing Film or TV Property On This Day in History (OTDIH), ITN ON (UK)

Best Made-for-Mobile TV Channel
NHK Mobile-G Channel, NHK (Japan Broadcasting Corporation) (Japan)

Best Format for Interactive Mobile TV
Forget the Rules, Global Dilemma Pty Ltd. (Australia)

Best Mobile Format for User-Generated Content
3 Mobile's See Me TV service, 3 Mobile (UK)

Orange Grand Prize For Innovation
Soccer Addicts, Buongiorno (Italy)