Hungama TV also claims to have occupied the leadership position in this space for three consecutive weeks, spanning 10 - 30 September 2006, for the weeks 37-39 among both boys and girls, older (10-14 years old) and younger (4-9) kids alike.

But the little 'gun slingers' seem be more glued to the channel as the ratings for boys have in fact shot up by 25 per cent, while the ratings for girls have dropped by 4 per cent over the previous week.

The month of September appears to be a prosperous one for the channel as it has seen a ratings jump of 14 per cent from August where it had received average GRP's of 133, says a channel spokesperson.

What's interesting is that among the two key properties that thrust the channel ahead, Doraemon's GRPs have increased by 43 per cent over the previous week from 37 to 53 (week 39). Meanwhile, Shinchan has also jumped from 48 to 52 GRPs with a margin of 8.3 per cent.

It is however, the little boys that seem to be the drivers of this success, as 78 per cent of viewing comes from boys and 22 per cent from girls. Also, 4-9 year olds contribute to 58 per cent of viewing while 10 - 14 year olds harvest 42 per cent.