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MUMBAI: Kid's channel Cartoon Network has announced
a pan Asian initiative titled Snaptoons - Short New
Asia Pacific Cartoons, by scouting for emerging talent
across its key markets in Asia, is slated to kick off
on 18 October.
The network is looking to invest in funding, backing
and developing new and original ideas that lend itself
to animation, is targeted at kids and must either have
a universal or regional appeal. Thus, Cartoon Network
is looking for poets, artists, amateurs, professionals,
students, individual animators, animation studios, to
send in their pitches and see their creations come to
life.
This programme will identify scripts and shortlist
30-40 entries for what they call a 'bible synopsis'
by the end of this year. From these pitches, ten will
be green lit and each will be developed into full pilot
episodes of 7-10 minutes each. The commissioned ten
will have their world premiere on Cartoon Network across
the Asia Pacific feeds. Depending on the response, these
will be created into a feature film or full series episodes.
Turner Entertainment Networks Asia, Inc (TENA) creative
director Arnab Chaudhuri threw light on the concept
of a 'bible synopsis' with reference to a half hour
animated series Class of 3000. This will be launched
next year wherein Outkast's Andre Benjamin is the central
character. Chaudhuri will be heading operations for
Snaptoons in India.
Forseeing potential in the animation industry and expecting
it to soar up to Rs 950 million by 2009, Turner Entertainment
Networks Asia, Inc (TENA) senior vice president and
general manager Ian Diamond said, "Being the vanguards
of original production, both live action and animation,
it is our duty to raise the bar and create a platform
for local animated productions."
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