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MUMBAI: In line with Nick's new funda "Bitaiye
masti ke pal, apne khas doston ke sang," the channel
will kick off the Masti-Dosti contest starting 4 December
on the Masti-Dosti block from 6 - 7 pm, Monday to Friday.
Nick
also seems to be pulling up their socks in promoting
this initiative, with plans of launching a multi-media
campaign. This would comprise of television, print and
on-ground, including colourfully painted school buses
and visits to the agencies by its characters - SpongeBob
SquarePants and his buddy, Patrick.
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