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MUMBAI: Sahara One Media and Entertainment's movie channel
Filmy has signed a three year agreement with Buena Vista International
Television-Asia Pacific (BVITV-AP), the international television
distribution arm of The Walt Disney Company, to showcase 20
titles on the channel's Hollywood movie block Firangi Filmy.
As reported earlier by Indiantelevision.com, Sahara was in talks
with several international studios for acquiring titles. The
channel continues to be scouting for other international studios
including Sony Pictures, as well as other independent producers
in the US to build a bank of offerings.
The acquired titles will be dubbed in Hindi and aired during
the Friday 8 pm slot on Firangi Filmy. The movies acquired
by the channel as part of this deal include Signs, Shanghai
Knights, Star Ship Troopers, The Three Musketeers and
Metro. Besides action and thrillers, Filmy has also
added children's movies to its kitty.
Speaking to Indiantelevision.com, Filmy business head
Ashutosh said, "Besides the big movies, we have also
selected movies that have not had a theatrical release or
been viewed on television in India. The newness of the channel
will thrust us towards buying more titles and therefore we
will continue to acquire.
"It is Filmy's privilege to work with Buena Vista International
Television. We plan to showcase the best of Hollywood for
our masses in their own language. We have received unparalleled
support from BVITV, and look forward to building our relationship
with them even further."
The deal also coincides with The Walt Disney Company's focus
to expand its presence in India, a key strategic market for
the company.
"We are delighted to be the first US studio to be licensing
Hollywood movies to Filmy," commented BVITV-AP's senior
vice president and managing director Steve Macallister. "India
is a key strategic market for our company and we are looking
forward to working closely with Filmy to provide top quality
content that will enthral their viewers."
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