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MUMBAI: UK organisation The Learning and Skills Council (LSC)
says that teen characters in British soaps lack ambition and
are not great role models for viewers.
LSC is concerned about the fact that characters in shows
like Corrie and EastEnders are stuck in bad
jobs which do not inspire kids to work towards a strong career
with well defined goals.
It says that characters in shows should have more ambition.
Giving examples it points out that Corrie's Fiz works
in a factory and EastEnders' Stacey is a stall trader.
The group says they should both be setting their sights higher.
LSC points out that too many soap characters have no career
aspirations. Shows should at least attempt to show them trying
to improve the quality of their lives instead of staying stuck
in insignificant jobs.
It notes that the UK has thousands of young people without
qualifications. So it is important that television sets good
examples. Television characters often set examples and if
they are shown as being satisfied with being in dead end jobs
then LSC is concerned that British viewers will not be motivated
to try for more.
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