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MUMBAI: Red FM, which positions itself as India’s station
of expression has announced its support for ‘Switch for
Mumbai’.
This is an initiative by Greenpeace to protect the city of
alarming climate changes such as Global Warming and subsequent
results such as Flash floods and Cloud Bursts.
The station gives the example of Pirates of the Arabian initiative.
the aim was to visit locations using the high-energy guzzling
bright light bulbs (regular light bulb we see all around).
The aim was to switch them with energy efficient compact fluorescent
light bulbs (CFLs). CFLs consume five times less energy and
last 10 times longer in energy conservation and cost savings.
Red FM COO Abraham Thomas says, “Switch for Mumbai initiative
by Greenpeace is an attempt to look beyond the role of government
and question ourselves on the root causes of these unusual
climatic changes in the region. This initiative is our attempt
to positively contribute towards the awareness of global warming
and our environment.”
Greenpeace India executive director Ananthapadmanabhan said,
"Switch for Mumbai is a call to all Mumbai citizens, especially
the youngsters to come forward to demonstrate their willingness
to guard our city against adverse climatic changes. I am very
happy that Red FM has taken the lead in making sure that the
Switch For Mumbai message reaches million of Mumbaikars. We
as Greenpeace couldn't have done it by ourselves."
Greenpeace says that an initiative at such a mass scale required
a platform like Red FM to spread awareness amongst common
people. Red FM’s interesting take on the campaign was
to involve the people into making small changes in their daily
lives to help save the environment. So be it RJs endorsing
and accompanying the Pirates in their Raids, or celebrities
like Vasundhara Das, Nikhil Chinappa, Sushma Reddy endorsing
the cause and talking about it on-air to the listeners, Red
FM is doing its very best to involve the masses.
The station says that hundreds of callers are calling in
everyday to talk about the change CFL has made in their lives
such as decreasing electricity usage, and reducing electricity
bill amounts. There have also been cases of complete colonies
of more than 12,000 families having switched to CFL resulting
in a huge reduction in energy consumption for the colony.
Red FM has also started its recruitment for Pirates. For
more details regarding how to apply, one can tune in to it
call in to` Red FM at 66935935 or SMS “Switch” to
4646.
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