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MUMBAI: Hockey's governing body FIH has announced that the
recently held hockey World Cups generates strong TV exposure.
The BDO Hockey World Cup Men, played in Monchengladbach,
Germany early September, generated a television audience of
645 million viewers worldwide. This FIH states is a record
for hockey and an increase of 50 per cent compared to the
Samsung Champions Trophy for men. In India the events aired
on Ten Sports.
The German based company IFM International Sportanalysen
recently presented these figures to the FIH.
The men's hockey World Cup saw 3,512 broadcasts across 77 TV
channels globally. There were 266 live broadcasts and 645 million
cumulated audience. There was a sponsoring value of EUR 2,416,573
from 233 hours of screen time for BDO as title sponsor (calculated
at 10 per cent of advertising spot rate)
For the women's World Cup which took place from 27 September
– 8 October 2006 there were 2,597 broadcasts across 78
TV channels worldwide. There were 225 live broadcasts and
a 380 million cumulated audience. The sponsoring value of
EUR 1,330,935 from 96 hours of screen time for Samsung as
title sponsor (calculated at 10 per cent of advertising spot
rate).
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