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Yahoo!,
BBC and Time Warner are also present in
the top 10 most popular sites in the UK.
comScore Europe MD Bob Ivins says, "We
have watched the popularity of Google consistently
grow over time. While the current month-over-month
increase was small, it was just enough to
earn them the number one spot.
"Also
notable was YouTube's 24 per cent increase
in traffic in October. YouTube's ascent
in popularity around the world and in the
UK, demonstrated by the site's month-after-month
double-digit percentage increases, has been
remarkable."
It's
Beginning to Look A Lot Like Christmas
Retail sites represented nearly half of
the top 20 gaining sites in the U.K. in
October, indicating an early interest in
holiday shopping. Leading the top gainers
were Woolworths Group with 2.6 million visitors
and HMV with 2.4 million visitors, growing
65 and 30 per cent respectively.
UK
traffic to the Wal-Mart Web property, which
includes ASDA, grew 14 per cent to 2.3 million
visitors. Littlewoods Shop Direct Group
grew 12 per cent to 3.9 million visitors,
followed by Tesco Stores (also a top 20
site), which
grew 12 per cent to 6.7 million visitors.
Other retail sites rounding out the list
of top gainers include Marks&Spencer,
up 10 per cent to 2.4 million visitors;
Play.com sites, up 10 percent to 3.6 million
visitors; and Dixons Stores Group, up 10
percent to 4.2 million visitors.
In
addition to shopping, Britons were pparently
busy booking holiday travel in October,
with traffic to British Airways gaining
26 percent to 3.5 million visitors and British
Midland gaining 11 per cent to 2.6 million
visitors.
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