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MUMBAI: The leap theory has delivered yet again for India's
lead Hindi entertainment channel Star Plus. The channel’s
second biggest show Kahaani Ghar Ghar Kii’s generation
leap episode (Week 46 of 2006) has garnered a whopping 15.3
TVRs to top the ratings charts.
The Wednesday episode reached out to more than 12 Million
viewers (Source: TAM, Base: C&S 4+, Hindi Speaking Markets).
This is a record-breaking ratings of sorts because no other
show this year has delivered such phenomenal ratings, a statement
issued by the channel claims.
Star Plus overall week-day as well as weekend prime-time has
simultaneously improved – with a total recorded growth
of 14 per cent over the previous week.
Additionally, the channel’s recent launch - Karam
Apnaa Apnaa - has also performed well by touching its
highest average rating of 6.93. Out of the weekend programming
pool of Star Plus - Sai Baba has recorded the highest
ratings of the year with 7.22 and Prithviraj Chauhan also
has touched the highest ever rating of 8.55 TVR, the channel
asserts.
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