MUMBAI: BBC World Service has appointed Vineeta Dwivedi as the business development manager for India.

Based in Delhi, she will be in charge of the broadcaster's multi-media distribution and business development activities in India. Vineeta will be responsible for developing the distribution of BBC World Service output in India across a range of platforms including FM, broadband, DTH channel distribution system, mobile phones, satellite radio and TV.

She will also manage FM partnerships following the recent BBC partnership with the Mid-Day Group and the Radio One network. Vineeta joined BBC World Service in 2001 and worked in a range of editorial and production roles before getting involved with the growing business development team in 2005.

Prior to joining the BBC, she worked for the Press Trust of India. BBC World Service head of business development for the Asia/Pacific Region Michel Lobelle said: "The BBC intends to be at the heart of the current radio renaissance in India. It's a very exciting time indeed, and we aim to further expand our presence across key platforms in India. Vineeta will play a crucial role in this expansion."