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MUMBAI: Sports marketing firm Total Sports Asia (TSA) has
appointed Chai Peng as the MD for China.
Peng will oversee TSA’s operations in China and will
be responsible for the division’s overall performance.
He says that TSA is a young company with a passionate business.
“I believe there is a lot of potential in sports in China.
We will increase the areas where TSA is already well established
and develop new, creative avenues as well.”
On the plans for China he says, “We will look into key
consumer trends, key owners, main advertisers, sponsors, media
and key people in the industry within the next couple of months
and then explore a new strategy to take TSA China forward.”
TSA CEO Marcus Luer said, “Chai brings an amazing track
record in building up a business in China with him and has
the international experience as well. Together with our expertise
in sports marketing, we believe that we have a winning combination.”
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