(21 November 2006 10:28 pm)

MUMBAI: BR Films forthcoming movie Baabul is being launched in form of a game, simultaneously on mobile and online games. Mauj is assigned for the mobile gaming and Gaming Humgama for online games.

The game was launched by the Babul star Amitabh Bachchan.

Commenting on the launch Amitabh Bachchan said, "The Babul game will definitely generate more interest in the film. Its completely new and unique platform to Bollywood as such games based on films involve the audiences actively, while also opening new revenue stream for the industry."

Hungama MD and CEO Neeraj Roy said, "Gaming is one of the fastest growing avenues on the World Wide Web and is already the in thing among the youth of the country. There is huge potential for Hindi films to explore gaming as a promotional vehicle. Worldwide gaming is an integral part of the entertainment industry and will become a US$ 1 Billion industry in India by 2010"

BR Films business head Sanjay Bhutani added " The game basically engages the player in the brand, the more he playes the deeper he gets involved in the product, which is very good for the promotion of the film."

About the game

On Gaming Hungama

Player can play the game as Salman or John. He needs to find Rani Mukherjee who is hidden behind a door. There are in all eight characters including Rani and behind every door there can be any character, asserts an official release.

The game would be available on www.gaminghungama.com.

The Mobile Game

There are two mobile games that Mauj has launched, Babul-The Garland and Baabul-Shaadi Ki Rasam.

In the former once can choose to be John or Salman and has to try to garland Rani whereas the latter is based on finding coins in the water bowl.

The games can be downloaded by sending SMS BAABUL to 7007.The content will be available through both SMS and WAP platforms, adds the release.