Both MTV and Nickelodeon will establish state-of-the-art interactive television studios within the resort where young visitors can interact with Nick characters and celebrities during live programming.

Discovery, on the other hand, will run a kids' camp on marine life - for children aged 3 to 12, while baby-care specialist Johnson's will provide baby travel kits and professional baby-sitting services for visitors to the resort.Kernzer is also planning to build a hi-tech aquarium on Sentosa, which will include Aqua Labs where visitors can find imaginatively curated collections and futuristic technologies, adds the release.

There will also be a 300-seat 4D theatre within the aquarium and an Atlantis Lab where students can participate in hands-on experiments.On the retail end, Kerzner highlighted a chocolate and candy factory and an ice-cream station, targeted at young spenders.

"I think the distinction between us and the others is what we can develop in an integrated fashion that's going to appeal to families both from a facility point of view and, very importantly, from a programming and operating point of view," Prior said.