(20 November 2006 4:25 pm)

MUMBAI: AnyTime, Asia Pacific's video-on-demand channel (VoD), has signed a five-year distribution agreement with India's broadband provider, India On Line Broadband Ltd (IOL).

Four million homes in Mumbai and Delhi will have access to AnyTime VoD movie channel and interactive games channels by March 2007, asserts an official release.

The AnyTime channel is expected to go live in December, making a wide range of Hollywood movies-both new releases and library titles. Besides that interactive games would be available on-demand which will introduce a new level of choice and control in entertainment in India, adds the release.

AnyTime CEO Craig Zimbulis said, “This is an unprecedented deal for IPTV in the region. On-demand delivery of video content is set to boom in India, this is a country that clearly has a huge appetite for next generation services. IOL, MTNL, BSNL and AnyTime by working together will be able to offer Indian viewers an entirely new way to enjoy and consume Hollywood entertainment.”

“Singapore's transparent media regulatory framework and its abundant supply of skilled industry professionals have given AnyTime a great home and assisted AnyTime in realising our Asia Pacific growth plans and ambitions," he added.