|
Another
session looks at The Long Tail. Online services
carry far more inventory than traditional
retailers. Even as consumers flock to mainstream
books, music and films there is a real demand
for niche fare found only online. To one
degree or another, the same is true for
all other aspects of the entertainment business.
These
potential markets may be twice as big as
they appear. If the biggest money is in
the smallest sales, how do we get over the
economics of scarcity? Attendees will find
out more about the markets that lie outside
the reach of the physical retailer - they
are big and getting bigger says Natpe. The
panelists are Wired Magazine editor-in-chief
Chris Anderson; ICM (International Creative
Management) vice chairman Robert Broder,
USA Networks president Bonnie Hammer and
Fox Interactive Media president Ross Levinsohn.
There
will also be a sesion on IPTV in terms of
the lessons learned from global Rollouts
and what the implications are for the US.
IPTV Natpe notes has already achieved significant
penetration in both Asia and Europe; however,
the degree to which IPTV will successfully
penetrate the United States market is still
anyone's guess. With that said, insights
into how IPTV has achieved this success
overseas foreshadow the coming challenges
for the US market.
What
will compel subscribers to leave their existing
provider and switch to IPTV. Is it interactivity?
specialised programming? price? Will telcos
find new revenue streams or simply a way
to reduce churn?
There
will also be a Shoot Out session that looks
at Hollywood. This is a live extention of
the TV show Shoot Out which is hosted
by Variety editor Peter Bart and Mandalay
Entertainment chairman/CEO Peter Guber.
On the TV show which kicks off in India
on Star World next month they take their
best shots at the industry, the movies,
and each other. If Hollywood is talking
about it, they're fighting about it.
Now
at Natpe the two hosts will conduct a session
in order to get an international perspective
on the industry's changing landscape. The
speakers are MGM worldwide TV Group Harry
Sloan and Lionsgate CEO Jon Feltheimer.
Another
session is called The Currency of Content
"In a time where content development
and its marriage to marketing can cause
chaos, adult supervision is at a premium,"
says panel moderator Media Link's Michael
Kassan. How best to quantify, monetise and
harness the explosive energy that is the
result of ever more personalized and divergent
content delivery?
That
is the challenge faced by businesses who
work in the field of cross-platform content
delivery and marketing. This panel chosen
Natpe says has demonstrated the ability
to recognise opportunity, bring disparate
creative forces to bear on initiatives,
and convert the resulting content into business
currency. The panelists include Microsoft
corporate VP global marketing Jeff Bell;
Cingular Wireless VP, advertising and marketing
communications Daryl Evans; FremantleMedia
North America CEO Cecile Frot-Coutaz, Digitas
president Laura Lang and Unilever US head
of worldwide media Alan Rutherford.
Another
session looks at TV formats. From American
Idol to Project Runway to Next
Top Model, some of the most successful
shows on TV today started as international
formats and in some cases spawned their
own international versions. Producers of
hit shows have had to learn to adapt success
for audiences that speak different languages,
live in different cultures and even have
different senses of humour.
Producers
of some of these shows talk about what makes
a successful format that can be taken worldwide
and the challenges of adapting a format
for multiple markets.
Another session aims to impaort knowlege
on generations X, Y, and Z. Natpe notes
that it is important for media firms to
keep up with how our most wired, engaged
and media savvy generation of consumers
experience media content? Brian Seth Hurst,
one of The Hollywood Reporter's Digital
50, interviews members of this on-demand,
user-engaged community. The panel of 18
-25 year olds will break it down for attendees
- how they experience brands, consume content
and, yes, even create their own networks
for themselves and their peers. Where does
traditional media fit in and how can firms
capture this audience?
There
will also be a chat with Elise Doganieri
who co-created the reality show The Amazing
Race.From the creative processes to
strategic decisions to the seemingly infinite
logistics, this hands-on executive producer
oversees every single detail of The Amazing
Race which airs in India on AXN. So,
what is the recipe for reality TV success
and how do you create award-winning programming
that consistently beats the competition
and is considered the real must-see TV?
That is what the sesion looks to answer.
| 
