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MUMBAI: BBC Worldwide, has announced that Jemma has joined
the digital media division as Head of content.
Earlier Adkins was handling BBC Worldwide TV sales division
where she was responsible for negotiating the sale of programming
in the UK and Ireland market including working with VOD services
BT and Homechoice.
Reporting to director of digital media Simon Danker, Adkins
will be responsible for sourcing programming and digital content
for the global digital media business which includes BBC Worldwide’s
VOD and mobile offering in addition to its proposed commercial
iPlayer, asserts an official release.
Adkins will lead the development and growth of the division’s
digital media content catalogue, primarily in terms of television
programmes but also through the development of newly commissioned
or reversioned content for mobile and online, adds the release.
Commenting on Adkins' appointment Danker said, "Jemma’s
appointment demonstrates BBC Worldwide’s commitment to
making our content available on multiple devices throughout
the globe. Her experience in the TV Sales division will bring
valuable experience in rights, independent relationships and
knowledge of the BBC programme catalogue to her new role."
Adding Adkins said, "I’m delighted to join the
digital media division at such an interesting time. Content
is at the core of our global offering and by leading the development
and growth of BBC Worldwide’s digital media content offering
I aim to ensure that popular entertainment is available as
and when our consumers want it."
BBC Worldwide Ltd is a wholly owned subsidiary of the British
Broadcasting Corporation (BBC).
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