Indiantelevision.com's Digital Edge: MTV Networks and Nexon announce 'global online' gaming partnership

Indiantelevision.com's Digital Edge

MTV Networks and Nexon announce 'global online' gaming partnership

Indiantelevision.com Team

(10 November 2006 4:16 pm)

MUMBAI: MTV Networks and international game publisher Nexon have announced a partnership to create a new user experience for MTVN'S Neopets. one of the youth communities on the internet, and includes MTVN's marketing of the launch of Nexon's casual MMOG game titles in North America via its portfolio of television and online brands.

The announcement was made by MTVN kids and family group executive vice president Stephen Youngwood and Nexon Japan CEO David Lee at the GSTAR 2006 Gameshow.

Two of the first titles to be marketed under the alliance will be Maple Story and Kart Rider .

This new service will provide users the ability to purchase premium level virtual items for customisation and personalisation, in addition to those currently available on the site. Nexon will also provide marketing and promotional support in Asia across its games portal for the new Neopets services.

MTVN will also become a strategic marketing partner for the launch of Nexon's first three games to be distributed in North America. Marketing campaigns will be run across a portfolio of MTVN television and online brands including MTV, MTV2, MTV U, Comedy Central, Nickelodeon, The-N, Neopets.com, Shockwave.com, Addictinggames.com, Gametrailers.com and XFire.

"We are delighted to establish this mutually beneficial partnership with one of the world's leading creators of programming and content across all media platforms and the premier media partner in North America for Nexon's wide ranging target audience. We are confident that through the alliance, Neopets will gain strong momentum in successfully serving its users with more value added services and that Nexon will be able to rapidly expand in the North American market," said Lee.

Neopets senior vice president and general manager Kyra Reppen added, "We are very excited about this opportunity to further widen the creative net for Neopets. This premium level experience will provide our members with an exciting new means to enhance their personal involvement with the site and represents a significant new business opportunity for our company in Asia, where Neopets will benefit tremendously from Nexon's creative and marketing expertise."