So how will the box office takings of Vivah,
for instance, be a hit because of online viewing?
"We are getting into a four screen scenario,
instead of a two-screen one. Cinema theatres
were always there, and then came TV, the big
screen and the small screen. Now there is
the internet and the mobile," said Barjatya.
"Each of these screens are a different experience and one cannot replace
any of the other. It is one thing to see a film on the Net alone, and quite another
doing so with the family on a TV set, or watching it in a dark hall with a lot
of people, so there is no cutting into turfs," he added. The delivery
of movies through the internet could also cut down piracy. "If there is a
viewer in say Finland, I can now get to him before the pirates can," Barjatya
said. A key feature of the site is that the movies can't be pirated. "We
have used a software which 'wraps around the programme' and while it is being
streamed, it cannot be copied, nor downloaded. Even while it is 'sitting' on the
hard disk for 72 hours, it cannot be made into a CD or DVD," he said.
The portal is also aimed at the tech-savvy
younger audience. "The site has a lot
of features. You can actually saute the
film, slice and dice it, rate it, send a
link to a friend and read what others have
to comment about it," Barjatya said.
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