| Activision
Publishing president and CEO Mike Griffith says, "James Bond is the ultimate
action movie franchise, and we look forward to establishing a long-term relationship
with MGM and EON. The James Bond franchise creates tremendous global expansion
opportunities for Activision as it is one of the few video game licenses that
appeals equally to domestic and international consumers. "James
Bond storylines are rich with style, drama and action, all of which lend themselves
perfectly to developing extraordinary games that capture the thrill of being the
most celebrated secret agent in the world."
Under
the terms of the agreement, Activision will obtain the worldwide rights to create
video games for all current and next-generation consoles, PC and hand-held platforms.
The license will grant Activision the right to develop and publish games based
on all of the James Bond movies, as well as non-movie based games.
MGM
executive VP, consumer products and location-based entertainment Travis Rutherford
says, "MGM Interactive continues to work with best in class publishing and
development teams, to ensure we deliver both memorable and fully immersive interactive
gaming experiences for both core and mass-market gamers.
"Activision's proven expertise in developing cutting edge games, their core
competency in managing large movie franchises combined with the global appeal
of the James Bond property, will create a new benchmark for the next-generation
gaming experience."
Eon
CEO David Pope says, "Activision's track record makes it the ideal partner
to introduce the Bond videogame experience to a new generation of game players,
as well as to provide new thrills and excitement for the legions of people who
are already fans of the Bond films and games." | 
