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MUMBAI: Zee TV in the US along with other ethnic broadcasters
have formed an association named the Ethnic Broadcasters of America
(EBA) trade association.
The organisation aims to provide ad sales and other business support
to companies operating ethnic television networks in North America.
Board members include American Desi TV chairman and CEO Vimal Verma,
B4U US head Hari Srinivas, TV Asia VP Jaideep Jankiram, Zee TV USA
country head S. Venkatasubramamian. Sahara One and Sahara Samay
are also a part of the EBA.
Media reports indicate that Reach Media president Elie A.
Kawkabani serves as chairman of the EBA’s Board of Directors.
Reports add that it took two years for EBA
to get underway. The organisation was the idea of Kawkabani. US
satellite operator Echostar is the official corporate sponsor of the
organisation. EBA will offer an environment where ethnic channels
can work together to improve business. | 
