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Commenting on the successful launch of the
show in India, Cellcast plc CEO Andrew Wilson
says, "Until now, the market for live
interactive programming, which has been
so successful in other parts of the world,
has been constrained in India by extremely
low tariffs. With Bid2Win, Cellcast
has shown that subscribers are willing to
pay for premium mobile services, particularly
if they have a strong TV tie-in. With the
world's fastest growing mobile subscriber
base and a vibrant multi-platform television
industry, India is now ready for the full
range of interactive products that Cellcast
has proven in other markets."
Capitalising
on its success in India, Cellcast plans
to roll-out Bid2Win to other Indian
television networks across the globe over
the next three months. "Broadcasters
can now expand their content offerings to
the Indian diaspora beyond the current staple
of movies, drama and music and enjoy new
revenue streams at the same time,"
added Wilson.
Commenting
on future growth potential, Cellcast Interactive
India CEO Pankaj Thakar says, "We have
an exciting range of new products and shows
which we expect to launch in India over
the next six months. These include Golden
Goal, a virtual soccer show to be aired
during World Cup; a new virtual cricket
show Beat Them All; an interactive
astrology show, Interactive Astro;
an exciting game similar to Tambola, Go
Bingo; the numbers quiz Qeno;
a celebrity-based quiz show, The Challenge;
an interactive shopping show, Shop-o-holic;
an interactive show based on Bollywood,
Bollywood Dhamaka and Insomnia,
the interactive gameshow enjoying international
success."
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