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MUMBAI: US wireless carrier Cingular Wireless has broken its own
record for wireless text messaging during the fifth season of American
Idol on Fox.
Cingular recorded more than 64.5 million text messages throughout
the show's season, breaking last year's record of 41.5 million text
messages.
Text messages include votes, trivia, sweepstakes, entries, TXT
chats, fan club and vote number reminder. Cingular introduced a
lot of American Idol themed content this season, but its
newest offering, Live Idol Tones, stole the show. Cingular claims
to have broken new ground in the music industry with the tones letting
Cingular customers purchase and download ringtones and answer tones
of select American Idol performances just 24 hours after
they were performed live on the show.
Typically, traditional recorded music requires months to go from
recording to distribution. Last week, Cingular's Live Idol Tones
category of ringtones was one of the top sellers.
Cingular Wireless VP marketing John Burbank says, "We are
pleased to have played a role in what was another great season of
American Idol. We knocked Idol-related text messaging out
of the ballpark and added another home run with our Live Idol Tones
which capitalised on the passion American Idol fans have
for their favourite contestants."
Cingular customers also had exclusive wireless access to American
Idol throughout the season with services including TXT chats
with Idol contestants and convenient vote number reminders listing
all of the American Idol contestants who performed that week.
In addition, Cingular customers also connected to the show through
the Idol Wireless Fan Club which let them keep up with the latest
Idol news, play Idol Trivia on their wireless devices or download
"American Idol" -related ringtones such as the show's
theme song or songs from former Idol winners and contestants.
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