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A dedicated news section on the World
Cup 2006 will be available from 31
May to 9 July 2006.
The official statement quoted Hemant
Sachdev, director, marketing and communications,
Bharti Airtel Limited, as saying,
“The Football World Cup connects
billions of people across the world
in a very special way. We are delighted
that Airtel customers will now have
the exclusive advantage of following
their favorite team’s progress
and accessing rich and exciting World
Cup 2006 content on the mobile.”
Commenting on the tie-up with Airtel,
ESPN Software India MD RC Venkateish,
“As the leading sports network,
we are focused on servicing the fan
– that means making our sports
content available anytime and any
place through any pipe and any device.
Through Mobile ESPN, we have merged
what avid fans expect on our TV channels
and on espnstar.com
and created a third screen in sports.”
Airtel has also lined up exciting
contests for its users during the
World Cup. Call 646 and say “Scream”.
Choose your favourite country and
also your favorite ‘mood’–
loud or funny. After that JUST SCREAM
‘GOOAAAL”. The winner will
win an all expense holiday to their
favorite football playing country.
How to access World Cup 2006 services
on Airtel? Airtel customers can subscribe
to these services by SMS & WAP.
SMS WCG to 646 for alerts or visit
Airtel Live from a GPRS enabled phone
or dial 646
Services available on Airtel
[a] “ESPN Here We Go” –
starting 8 June.
Made-for-mobile ‘mobisodes’
by ESPN Star Sports presenters. Each
mobisode consists of 2-minute and
30-second previews clip on every World
Cup 2006 match, which features match
analysis and predictions by ESPN STAR
Sports football analysts and pundits,
as well as previous day highlights
and team news
[b] SportsCenter: This section comprises
2-minute and 30-second video clips
featuring daily bulletins and coverage
of top sports stories from around
the world.
SportsCenter Football Update: Dedicated
news section on the world of football,
with 2-minute and 30 second video
clips featuring the latest match updates,
summaries and results.
Special news report on World Cup 2006
[c] ESPN Football Live: Live alerts
and news service providing the latest
breaking team news, match updates
and match fixtures. Match updates,
goal updates, half time / full time
scores, yellow / red cards information,
penalties etc.
Match fixtures: List of upcoming matches
[d] ESPN Insider – starting 29
May.
Dedicated match preview service with
expert analysis and opinions from
ESPN Star Sports presenters and professional
tipster. Pre-match analysis and predictions
provided by ESPN Star Sports celebrity
presenters such as Andrew Leci, John
Dykes, Andy Penders, Paul Masefield
or Steve McMahon.
[e] Mobile ESPN content on SMS –
starting 9 June.
Live goals: live scores, half time
and full time scores.
[f] Other sports content service offerings
available for download- Starting 29
May.
Java games, wallpapers of popular
football players.
Bharti Airtel Limited is one of India’s
leading private sector providers of
telecommunications services with an
aggregate of over 22.07 million customers
as of end of April 2006, consisting
of more than 20.68 million mobile
customers.
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