|
MUMBAI: UK's Kangaroo Media Inc. and Formula One Management Limited
have entered into a six-year licence agreement to provide fans at
all Formula One events with access to live race video, audio and
data on Kangaroo Media's Kangaroo TV hand-held device.
Fans can follow their favourite drivers around the track on the Kangaroo
TV screen, receive race telemetry and timing data, and listen to live
driver and team communications, all from a device in the palm of their
hands, states an official release.
The Kangaroo TV service for Formula One is expected to debut on
a limited basis at the 2006 U.S. Grand Prix, which will be held
on 2 July at the legendary Indianapolis Motor Speedway. Kangaroo
is working closely with F1(TM) Teams and Formula One Management
to help activate the program and rapidly build awareness among Formula
One fans. The Kangaroo TV service will be the exclusive hand-held
video and data service of its kind offered at Formula One events
worldwide.
The parties have contractually agreed not to disclose specific commercial
terms pertaining to this agreement, as it could jeopardise competitive
advantage to both companies. The agreement is subject to normal and
usual commercial terms and conditions including reasonable guaranties,
performance, breach and termination provisions, adds the release. |
