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OpenTV Participate will process all transactions
and provide modules for customer registration,
customer care and bonus, and loyalty schemes.
OpenTV Participate will also offer MC3 Global
multiple finance functions, including billing
(via credit cards and premium rate telephony),
accounting, business and financial reporting,
and risk management, all with real-time
accessibility.
"MC3
understands how OpenTV's technology can
help achieve their vision, and we are delighted
to be working with them. OpenTV Participate
has been designed to enable broadcasters
to offer compelling interactive services
with a customer-centric approach. We believe
that OpenTV Participate will help Play Platinum
achieve a large, loyal customer base, and
will enable Play Platinum to manage those
customers more efficiently than any other
platform in the market today," said
OpenTV EMEA managing director Ben Bennett.
Play
Platinum, which expects to launch its service
in multiple territories, including Africa,
Asia, Europe, and the Middle East, will
be broadcasting in several languages with
customers able to engage with programming
through the telephone, the internet and
SMS. With its real-time processing of all
participation, OpenTV Participate enables
Play Platinum to broadcast live statistics
to Play Platinum viewers synchronized with
the programming.
"As
with most businesses, ours is designed to
grow in stages with new formats being added
as the business builds. OpenTV Participate
is the perfect platform for such a strategy
-- the system is extremely powerful and
modular in design. In the main package,
we get all the systems we need to run a
participation-based interactive TV business
and can then add new modules quickly and
with little additional effort -- for example,
new games engines or the very slick participation
TV modules," said MC3 Global managing
director Jennifer Allsop.
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