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NDS MediaHighway, running an open middleware
language, will play a key role in operating
the interactive TV architecture, that combines
broadcast and IPTV technologies into a single
service on a hybrid STB. The cornerstone
of the new platform will be a middleware
enabled easy-to-use STB user-interface,
that ensures the same look and feel over
a variety of STBs and provides convenient
and instant access to the services. The
new infrastructure will enable Premiere
to further extend its exclusive content
offering combined with maximum usability
for the viewer.
The technological architecture of the platform
unites the advantages of classic broadcasting
with the individual and on-demand features
of the internet. While the viewer will enjoy
a premium quality TV experience, customers
will be able to use interactive applications
such as making pay-per-view orders at the
touch of the remote control on their STB.
Premiere will build up its range of interactive
applications and add-on-services progressively
based on open application standards.
NDS is working closely with Premiere to
launch this platform that will mark the
start of middleware-supported and advanced
interactive TV services in Germany and Austria.
The agreement is a major reference for the
NDS MediaHighway middleware solution and
the first large scale customer win for NDS
in Germany.
Premiere CEO Dr. Georg Kofler said, "NDS
is the ideal partner for us for establishing
our interactive platform. NDS MediaHighway
middleware has proved itself around the
world, and is already running on more than
38 million set-top-boxes. It is extremely
powerful and flexible and covers all the
functions that we need, from interactive
and add-on services to advanced PVR technology.
We are thus gaining a fast and efficient
entry into modern, interactive television."
"We could not think of a better reference
than Premiere for our NDS MediaHighway middleware
and hybrid TV solutions. We are delighted
to be working with Premiere as our first
large scale customer win in Germany. NDS
will be supporting the company now to unlock
the opportunities of advanced, interactive
television," said NDS France vice president
and general manager Caroline Le Bigot.
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